Haircare Advice, Haircolor Advice, Haircolor and Makeup Advice

COLORLUSH DEMI GLOSS – Thumbs Up! By Pravana

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Searching and searching for a new Demi-Permanent was no easy task. Using Goldwell Hair Color for the past 12 Years the PRICE is getting to expensive to hold anymore. But after looking and looking I have found a quit adequate product to work with and very affordable. ColorLush by Pravana.

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My client was a level 5 with 50% Grey hair. Two inches of regrowth with level seven neutral base and highlights. All tonal quality has since dissipated. Especially in the Florida weather and the water we shower in artificial hair color will fade out. Starting within 2-3 weeks.  I started off with foiling the regrowth being careful not to exceed the line of regrowth. Then applying a low-light formula from ColorLush of 6n and 7c heavily low-lighting the hair with foils. The base color was also touched up with Redken 6nn. All the processing time was for 30 minutes. Shampooed and styled and here is the finality.

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A Rich and Luster of a Hair Color.

JOSEPHKELLNER.COM

 

Customer Service?, Haircare Advice, Haircolor Advice

7 Ways The Beauty Industry Convinced Women That They Weren’t Good Enough

JosephKellner.com

In America, the perennial quest for beauty is an expensive one.

Every year, women spend billions of dollars in exchange for beautiful hair, lovely lashes, and smooth and silky skin. Still, many of our culture’s most common beauty procedures were virtually nonexistent a century ago. The truth is, many of our expectations of feminine beauty were shaped in large part by modern advertisers. We’ve tracked the history behind some of the most common “flaws” that besiege the modern woman and the surprising stories behind their “cures.”

1. “Your natural hair color isn’t pretty enough.”

“Does she or doesn’t she?” asked the Clairol’s ad that launched a million home hair dye jobs. Indeed, the aggressive Clairol Marketing would trigger an explosion in sales. In the process, the percentage of women dyeing their hair would skyrocket from 7 percent to more than 40 percent in the ’70s.

The ads showed everyday women reaping the benefits of more lustrous hair, a luxury that had long been exclusive to glamorous supermodels with professional dye jobs. The ads proclaimed, “If I have only one life, let me live it as a blonde.” Indeed, Clairol peddled the perfect yellow shade of the dye as a way to transform your life:

josephkellner.comClairol hair dye offered self reinvention, in 20 minutes flat, particularly for women who didn’t want to reveal their true age or grey roots.  Shirley Polykoff, the advertising writer behind Clairol’s goldmine campaign, described her plan as such: “For big success, we’d have to expand the market to gather in all those ladies who had become stoically resigned to [their gray hair]. This could only be accomplished by reawakening whatever dissatisfaction’s they may have had when they first spotted it.” Clairol did that with ads like, “How long has it been since your husband asked you out to dinner?” Nowadays, about 90 million women in the U.S. color their hair.