I really like the Straight Perfecting Balm. Most balms that help protect against heat are sticky and leave hair feeling like it has a filmy or thick texture but this balm completely absorbs into hair leaving it smooth and weightless. I love that not only does it help protect against heat it also makes hair easier to style and straighten and helps keep it straight for longer. It perfectly pairs with the other products in the Ultimate Straight Line and I would recommend to any one who straightens hair often or needs extra help to get hair straight. And also the product has a lovely scent to it. Give it a try. Just take a quarter size amount for medium to long hair. Stay away from the scalp and only apply from mid shaft to ends. Comb through the hair with a wide tooth comb. Gen at least half of the moisture out of the hair then apply a brush to sectioned hair. Use medium heat for blow drying the hair. Once a section is dry apply a cool blast from your blow dryer to take away any fly away hairs. I like to use thermal roller brush’s to blow dry the hair. For a more formal look I like to use Boar bristle brush’s. Once the hair if fully dried apply a small amount of the creme to the tips of your finger and brush through the hair. Iron in curls if necessary for the style you are looking for. And you are finished. The product was used on the model pictured above and MAC Makeup was also used for her photo-shoot.